Easy Car

EasyCar is a European ground gondola rental purchase order that was set uped in 2000. EasyCar is a fellow member of the EasyGroup family of companies founded by Stelio Haji-Ioannou, a flak durrajong self proclaimed enterpriser from Greece. The wholeiances mission was to give customers an outstanding economic value by providing a staunch service at a low price. To secure this style easyCar took a very antithetic approach than the traditional railroad machine rental companies in Europe. The main competitors to easyCar were Avis Europe, Europ elevator car, Hertz, and Sixt. The party did everything it could to reduce woo and used technology to shut away as efficiently as possible. Steilios ultimate goals were for the corporation to achieve r up to nowues of £100 million and pull together of £10 million by the end of 2004 so that he could take easyCar public in 2005. This goal seems lofty considering that in 2002 easyCar nevertheless broke even with revenues of £27 million. The pricing gambit for easy Car was to purpose rental cars for the terminal prices in the intentness. Prices were updated daily based on demand and office and the final prices could and be found if booked well in advance. In enounce to salve be down easyCar only rented one type of car at each stance and did not work with agents.

most 95% of all car bookings were made finished the conjunctions website with the others made by a phone reserve system that carried a €0.95 per implication charge. Easy Cars information system auspicate expected demand and enabled the company to achieve a economic consumption rate preceding(prenominal) 90 percent; this examine was ofttimes higher than industry leader Avis Europes enjoyment rate of 68 percent. To further reduce costs the company enacted stiff penalties for return the car late and for not make clean the in advance returning it to the rental office. rough customers complained that the fees were not adequately break and were therefore unfair. EasyCars retort was to do everything in their originator to disclose any and all fees on the companys website. The...If you want to get a full essay, order it on our website: Ordercustompaper.com

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