Ifantis expanding to Czech republic.

TABLE OF CONTENTS A. decision maker SUMMARY......................................................p. 5 B. COMPANYS PROFILE.........................................................p. 6-17 1.History.........................................................p. 6-7 2.Companys bearing & international antiophthalmic factorere; goals............................p. 7 3.Product Assortment.......................................p. 8 4.Quality Policy & adenosine monophosphateere; Control..................................p. 8-13 5.Human Resources........................................p. 13 6.Management doctrine ...............................p. 14 7.Export Policy................................................p.14-15 8.Investments..................................................p. 15 9.Resources...................................................p. 15 10. The group of companies.................................p. 16-17 C. THE PRODUCT.............................................................................p. 18-21 1.Brief Information.............................................p. 18 2.Relative Advantage.........................................p. 18 3.Quality & Packaging........................................p. 19 4.Branding........................................................p. 19 5.PLC.............................................................p. 20 6.Compatibility/Complexity/ Trialability...................p. 20 7.Problems & subway to fruit acceptances...p. 21 D. marketplace ENVIRONMENT..............................................................p. 22-67 1.History of the Czech Republic...........................p. 22 2.Geographical Characteristics:............................p. 23 a.Location, Land & Resources b.Topography c.Climate d.Infrastructure 3.Demographic Characteristics:..........................p. 26 Education 4.Cultural Characteristics..................................p. 29 5.Political Environment.....................................p. 40 a.Major policy-making issues bear on the seam climate b.Relations between the national and local governments c.Political violence d.Synopsis of political system, muniment for elections, & major political parties 6.Legal Environment.........................................p. 42 7.Economic & fiscal Environment...................p. 54 8.Additional Information.....................................p. 64 E. MARKET AUDIT & COMPETITIVE MARKET outline ..............p. 68-81 1.Market Audit.................................................p. 69-71 2.Consumer Behavior........................................p. 72- 76 3.Competition...................................................p. 77- 81 4.S.W.O.T........................................................p. 82 F. marketing PLAN............................................... ....... ................ p. 82-89 1.Market Objectives...........................

................p. 83 2.Market Segmentation & Product positioning.........p. 83 3.Marketing Mix................................................p. 83 4.Budget.........................................................p. 86-88 5.Recommendation...........................................p. 89-90 G. APPENDICES.............................................................................. p. 91 1.Appendix A 2.Appendix B 3.Appendix C 4.Appendix D 5.Appendix E 6.Appendix F 7.Appendix G 8.Appendix H ACKNOWLEDGEMENTS We would like to convey the succeeding(a) persons, who offered us their valuable cognition and experience, as well as critical information, without which the successful utmost of this project would not be possible. From IFANTIS Company: Mr. Nikolaou Panagiotis, General double-decker - Commercial Sector From Topsikiotis-Kariofilis S.A. International Transportations: Mr. Kariofilis Lazaros A. executive director SUMMARY In this project we will render the potential of exporting IFANTIS courtly Greek village sausage to the Czech Republic. Most east European countries have their bear village sausages, so what distinguishes our product from the others is its unique... If you want to get a full essay, order it on our website: Ordercustompaper.com

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