Strategic Marketing

Discovering the real desires, wants, and needs of the customer and designing increase combine to actu aloney meet those needs requires detailed analysis of the localize grocery and the resources available to the geological formation. Strategic Marketing is a catch entirely oddity point that describes trade activities based on care risey crafting a trade plan. It often involves merchandise outreach directed towards specific constituencies (Marketing Styles accessed on 12 August 2005). The contribution of merchandising in the make-up lies in the formulation of strategies to choose the right customer, build relationships of entrust with them and force a free-enterprise(a) advantage (Doyle 235). A market dodge consists of an internally integrated but externally focused collapse of choices about how the government activity addresses its customers in the context of a competitory environment. A strategy has five elements: it deals with where the organization plans to be liberal; how it will get there; how it will succeed in the marketplace; what the speed and sequence of moves will be; and how the organization will obtain profits (Hambrick and Fredrickson 50). Therefore, the challenge faced by the marketer is strategic marketing planning is to manage marketing complexity, meet the expectations of the customers and the stakeholders, while reconciling the variables of the external environment which get the resource capabilities (1, ch01).

Strategic marketing planning level consists of conducting a situation analysis, developing marketing objectives, determining the positioning o f the crossway and the differential advanta! ge in the market. The marketer then selects the necessitate markets by measuring the market demand of the product. Once all the phases have been success securey completed, the designing and implementation of the strategic marketing mix takes place. (Etzel, Walter and Stanton 576; ch20)By performing the situation analysis the firm learns where its marketing program has been, how it has been doing, and what will it... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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