Identify and explain the links between your analyses of external influences and the development of your marketing strategy. Unit 3 Marketing C1

Identify and explain the links between your analyses of external influences and the ripening of your market strategy. PEST: Political/Legal Economic affable Technological Political: The Trades Description Act, 1968: This is one of the most Copernican legislation in the control of advertising. This law states that the products that we sell on our stand BLING BLING essential correspond to the claims made for them in advertisements. So it is thereof felonious for our line of work to advertise on the posters which argon hanged round the crop stating significant gold bracelets when in actual fact our bracelets ar non real gold they ar only multicolored in gold colour. The descriptions of our jewellery that we atomic number 18 selling must(prenominal) be provided accurately. This Act pr flatts all businesses from misleading the consumer almost sales. The publicize Standards Authority: This is a body set up to reminder advertising in the UK. It is responsible for making sure as shooting that advertisers adjust to the British Code of Advertising and Sales furtherance Practice. This enrol stresses that advertisements must be legal, decent, honest and truthful and must not cause grave or widespread offence.

So therefore it is illegal for our business BLING BLING to advertise on posters which are hanged around the give instruction, or of flyers that are distributed in and around the school stating that real funds plated jewellery sold at our stall when in actual fact we dont sell real silver plated jewellery. Our business must advertise truthfully stating what products o ur business BLING BLING has to maintain to ! our customers. Economic: Interest rate: If chase rates are raised by the coast of England this pass on describe borrowing by businesses more dearly-won and might even lead to cancellation of investment projects. Higher interest rates testament also hit the pockets of many consumers. They will find it... If you require to get a full essay, battle array it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper