Introduction to marketing

the concept of merchandising can be explained with the following argue point slidesit explains in detail the following1-the new economyCustomer Empowerment-CustomizationGreater varietyKnowledge/ Information eraSmoother cackle channelsIncreased competition-Globalization, Deregulation, PrivatizationIndustry ConvergenceRetail TransformationDisintermediation2-organizations- new capabilitiesPowerful new information & sales channelMarketing researchIntranetTwo mili pitchy commission communicationAdvertisingInternetImprove logistics and operations3-nature and scope of marketIncludes:Physical goods?cars, clothes, machines, booksServices?banks, theatres, genteelnessIdeas?pollution reduction, road safetyPeople?Amitabh Bachchan, Sachin Tendulkar(people ar a marketable merchandise or brand)Places?Amby Valley, a new lodgement e introduceExperiences?bungie jumping, deep sea diving4-the broad dimensions of marketingIncludes:Marketing encompasses:Business-to-BusinessBusiness to Consu merNot-for-profit organisations feeling for donations?they are marketing social causes and ideas they regard you to supportGlobal Marketing5-what is marketingMarketing can be exposit as all activities designed to generate and allay any(prenominal) exchange intended to satisfy human enquires or wants. (adaptation Rix, Stanton, )Marketing is a total system of business activities designed to plan, price, promote, and open want-satisfying products to tar regulate markets to achieve organisational objectives. (Etzel, Walker, Stanton)6-defining marketingMarketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and table service of value with others.

- Philip Kotler7-marketing managementMarketing Management is the art and science of choosing target markets, guardianship and growing customers, through creating, delivering, and communicating superior customer value. 8-simple marketing system9-structure of flows10-core concepts of marketing11-needs and wants delimit a need?A need is a state of felt deprivation (Kotler)We need the basic things to start or to feel safe and interact in golf-club (Social)We may need clothes to keep warm? preference of product is no longer classified as a need (Physical)We need harbor for warmth and security?the example of shelter is a choice (Physical)We may need an education or a quality pen to write with? have a Parker vs Mont Blanc again choice of quality and level of knowledge (Individual Defining a want?A want is the... If you want to get a full essay, order it o n our website: OrderCustomPaper.com

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